Leading CMOs are design thinkers
Leading CMOs are design thinkers. They perpetually seek ways to create frictionless customer experience.
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This blog shares information and ideas for B2C, B2B and B2B2C focused companies on digital strategy, marketing, commerce and operations driving the digital transformation of their business. For almost a decade I served IBM customers with my expertise in business technology to drive digital transformation. I always have been focused on the emerging developments like digital, social, cognitive and IoT and how this leads towards marketing and sales transformation.
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