A good study that shows it pays off to become customer centric and implement IBM Design Thinking in your company. Independent study from Forrester 2018 shows IBM can help to reduce design cost, reduce development and testing cost, reduce maintenance cost and increase profit from faster time t market.
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This blog shares information and ideas for B2C, B2B and B2B2C focused companies on digital strategy, marketing, commerce and operations driving the digital transformation of their business. For almost a decade I served IBM customers with my expertise in business technology to drive digital transformation. I always have been focused on the emerging developments like digital, social, cognitive and IoT and how this leads towards marketing and sales transformation.
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Why feel companies pressure to invest in IoT?
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